The Study Of The Representation Of The Doctor’s Image In The Reports Of The Doctor-patient Relationship

Health is the fundamental condition to protecting the existence and development of human beings. It is also one of the social ideals that people have been chasing for a long time. Especially for China, who is a big developing country with 1.3 billion people, it must be a large and complex systems engineering to establishing medical and health services which is in line with Chinese characteristics. Since the founding of New China, our Party and government have always attached great importance to the development of medical and health services. Especially since the Reform and Opening, along with the rapid change and development of China’s politics, economy, culture and other aspects of national matters, as an important part of this great change, health care is related to the vital interests of millions of people that whether they can achieve the medical services when they have some diseases. At the same time, it is also related to the great dream that whether Chinese modernization can be achieved successfully. So medical and health services have been the focus and hot spots for our whole society.In reality, the doctor-patient relationship is the most basic support for the medical and health care. Establishing and improving medical and health services with Chinese characteristics, the first step is to establish harmony relationship ecology between the doctor and patient. Doctor and patient are the two core elements of the doctor-patient relationship. From the view of development of medical and health services, doctor is more critical between them. Because doctor belongs to the “first resource”--- it is in the area of human resource. It is the basic support of medical and health services. The quality of the doctor team will directly determine the quality of medical and health services, and the doctor image directly reflects the doctor-patient relationship. In recent years, especially before the “new medical reform” completed successfully, medical malpractices, doctor-patient conflicts and other factors of disharmony almost have become the synonymous of the doctor-patient relationship. The most direct consequence it brings is that the doctor image drops, even the doctor on the media has become the pronoun of negative energy of our society. As one of the most important medium for social cognition, media have an inescapable responsibility for the appearance of this phenomenon.According to this background, the main content of this article is the doctor’s media image. It selects Guang Ming Daily, Healthy Times and Southern Metropolitan News to be the media samples. They are three newspapers with different location and nature. The time limit of the sample selection is during the two years after the success of the “new medical reform”(1.1, 2012 –12.31, 2013). It uses content analysis, discourse analysis, and comparative research methods to explore that whether the doctor image is different on the different media of different location and nature? With the success of “new medical reform”, the doctor’s media image has become better or not? Doctor’s media image is constructed by which strategy to achieve? What kind of social and cultural connotations are behind this change? And so onSpecifically, this article has five sections(respectively introduction, the first, second, third and fourth chapters). The part of introduction puts forward the research origin, theoretical and practical significance of the study, and defines the abroad of the connotation and denotation for related concepts. Further more, it conducts a literature review from the aspects of the general overview of doctor-patient relationship and the relationship between the doctor-patient and media. Based on the introduction, the first chapter defines that the discourse analysis framework of this study is Fairclough Norman’s “three dimensions” and it improves the overall idea and research framework. The second chapter makes a “descriptive” text analysis, and it presents different doctor media image through the methods of content analysis and discourse analysis. The third chapter makes a “constructive” discursive practice analysis. It discusses the construction strategy of different doctor image from the aspects of topic selection, themes, news sources, momentum of doctor and the attribution of responsibility for doctor-patient contradictory, then it draws a conclusion that the construction of the doctor image has three characteristics of “labelization”, diversification and “weak” performance. The fourth chapter makes an “explanatory” analysis of social practice. According to Max Weber’s “disenchantment” theory, it discusses the changing track of the doctor’s media image from the historical dimension,--- mystification, “demonization” to secularization and analyzes the value of the positions and the composition of the right to speak that behind the different doctor’s media image.