The Study On Bottlenecks And Countermeasures Of Shihezi Bocom Rural Bank

The proportion of primary industrial added value in GDP has been higher than national level for a long time. In recent years, the primary industrial added value gradually decreased, but is still high. At the same time, the financial services institutions in most of the county area and farming herd area are Rural credit cooperatives and the Agricultural bank, and there are many farm areas are out of bank services, the contradiction between the demand for fund for agricultural development in Xinjiang and the lack of financial services institutions has become increasingly urgent, the development of agricultural economy urgently needs the reformation and improvement of the rural financial system. In recent years, the central government supports the economic and social development in Xinjiang, and encourages conditional joint-stock banks to set up rural banks in Xinjiang, increases financial support and the "three rural" credit service support for the development of micro and small enterprises in Xinjiang, Shihezi rural bank are born as the times require. Since its birth in 2011, through the four years of development, Shihezi Bocom Rural Bank active the financial markets in Shihezi, its business capacity increases, funds for agricultural development gradually increase, the branches gradually increase, deposit and loan scale grow, which make certain contribution for economic development in Shihezi. However, as a small local corporate financial institution, there are still problems in the development of Shihezi Bocom Rural Bank. The most important issue they are facing is how to break development bottleneck to achieve sustainable of innovative development.Based on the current economic and financial situation of Shihezi City, this paper analyze Shihezi Bocom Rural Bank’s operating conditions, asset quality and profitability and credit support emphatically, then investigate and study bottleneck factors of restricting its development comprehensively. We also propose some suggestions which will benefited the bank’s stable development.Firstly, this paper studies the current situation about Shihezi Bocom Rural Bank of silver from the angel of organizational structure, business, marketing situation and policy support. Then, we disciple business status from savings deposits and loans, asset quality, profitability, and the support of a comprehensive analysis of Shihezi linkage. Furtherly, from its own management system, business type, product innovation, risk management, technology, talent team construction and competitive strength, we get some factors which would restrict its development. Learning from the development of China Zheshang Bank and Baoshang Bank network specialty Experience, we find out some shortcuts in Shihezi Bocom Rural Bank. Finally, Shihezi Bocom Rural Bank must adhere to the principle of rural-servicing and distinguished feature, through revolution on management, production innovation, risk management, systematic construction, improving human-resource and expansion on low-cost to push the Shihezi Bocom Rural Bank’s comprehensive development.