Research On The Development Strategy Of Youwei New Business

From the last century began at the end of the1980s, together with P&G’s entry into China, market research has been growing over the years. Market research is a mature industry now and over10billion Yuan per year in revenue. Chinese local market research companies has made progress since the companies which were ranked within the top10in global are all enter into China. The development, while giving market research more choices, will also increase competition in the area. Facing with so fast growing market and competition, every market research company should be focus more on its unique strength and improve its competitive position.Since reforming and opening up to the outside world, the effect of development on the Chinese economy has been massive. The Chinese companies did not satisfy that they only change to be a world factory; they pay emphasis on brand strategy for they want to survive from a global competition. The subject that every Chinese market research company was faced is how can they remain competitive in the market environment by improve brand image through insight into market, consumers and the needs of the client.UnicView is one of the third generation market research firms in China. After5years of development, UnicView gain a foothold in a market with competition. UnicView is seeking the way that grow big and strong before facing more competition.The paper applies theories such as corporate strategy theory, the theory discussion of enterprise competitiveness and so on. The author use the analysis results of SWOT to analyze the internal and external environment that UnicView facing with, then recommended new business models is the only right way to grow big and strong. The paper has practical value to UnicView, and it is also has some reference for small business’ development.