Research On The Variation Of Network Culture Value And Its Governance

With the wide application of science and technology, the Internet has become the tools that our social production and living surroundings can not leaves, and as a virtual interactive mode of transmission, rich and colorful information content and the characteristics of visual image it profoundly influences and changes people’s ideology, interactions and personality psychology. In this background, the network culture with the material carrier of computer technology and communication technology arises at the historic moment, the new qualitative cultural forms is equal to the total of material wealth and spiritual wealth which are created by people’s spiritual and cultural activities on the Internet. Though the network culture promotes the development of Chinese social various aspects, it still has variation of value.The variation of network culture value performances in four aspects,including subject, content, target and express. From the perspective of the variation of the network cultural subject’s value, there are the disorder and lost of the subject’s value orientation, the fade of the realistic social desire and ability,the variation of the subject’s moral and the loss of the rational, which makes the main body itself of network culture vary as well as the main objective in cyberspace; from the perspective of the content variation of the network culture value, profit-driven of network cultural business value, poor rioted in cultural heritage, and the extravagant culture of carnival make the network cultural content coarsely vulgarly; from the perspective of the target variation of network culture value, the multiplicity of the network culture value evaluation standard makes the value target fuzzy, and the diversity of the network value resolve the social core values, leading to the identity crisis of the ethnic traditional culture; from the perspective of the expression variation of network cultural value, the pursuit of personality and strange symbol makes network culture language variation, and the variation of self expression leads to the fragility of individual privacy and leakage. Therefore, aiming at the problem of network culture value variation, it is very important to guide the development direction of network culture correctly.To govern the variation of the network cultural value, we should follow the five aspects, including the construction of main body, the guide of core values, the technical support, the complete system, relationship coordination in five aspects. In terms of subject construction, by cultivating the health psychology of network culture, strengthening the moral self-discipline of network culture, and guiding the value orientation of the network culture main body enhance the self-discipline and self-control of the subject; in terms of the guidance of the core values, in order to ensure that the network culture in the right direction development, we should innovate the network expression way of socialist core values, improve people’s identity of socialist core values, strengthen the network propaganda of the socialist core values, construct the ethical code of ethics of the network culture, and improve the mechanism of network culture public opinion direction to ensure the right direction of the network culture’s development; in terms of technical support, we can speed up the pace of research and development of network technology in our country, cultivate high-quality network technology personnel through drawing lessons from foreign advanced experience in culture construction; in terms of system construction, we should improve the laws and regulations of network culture, improve the network culture management mechanism to promote the Internet in the health run on the orbit of law; in terms of relationship coordination, we should handle four relationships, including the relationship between the network culture value subject and object, the relationship between online and offline, the relationship between Internet culture development and human development, domestic and foreign network cultural values.