A Study On The Propagation And Application Of Subscription Number

As the most popular and most increasingly growing internet product in this internet era, WeChat has developed to be an open platform entrance from a instant messenger,which has a large number of users, permeates every aspects of life and converges all kinds of information as well as services. In the era of mobile internet, individuals and enterprises both at home and abroad, traditional and emerging industries are all connected with WeChat public platform, becoming the releasing agents or subscribers of WeChat public platform. Since version 5.0, WeChat platform has been divided into public services and subscriptions with folding management, which achieved entering table of contents firstly and then login individual enterprise pages. Most of the studies focus on the fusion cases of traditional media and WeChat public platform as the new media, the type of public platform and its propagation tendency, the user analysis, and the public platform content copyright dispute, etc. The studies which are specifically aimed at subscription mainly concentrate on the perspective of We Media platform, the functional development of subscription, the communication effect of content, users’ concern motivation, information receiving mode and some stuff of marketing etc. This article aimed at grasp the WeChat subscription comprehensively with the use of the industry product bureaus, the industry authorities as well as the Tencent company agents which are responsible for strategic position deployment of subscription. The paper shall make analysis of WeChat subscription number combing with the background settings of subscription and some individual background data, with the application of selective contact, user experience, self operation system, and mimicry environment and other theories. The thesis shall also define product forms to be subscription, services, or enterprise, card product framework of subscription, and make comparative analysis of special individual cases. The thesis also involves in the business trade-off of subscription merchant and user experience and the content decentralization, etc. Finally we will generalize the conclusion that even under the interference of junk information propagation, the subscription is still a effective application converges information and cloud services platform entrance which "connect everything" in the mobile internet era.