Analysis On Social Social Evaluation Model Of Online Social Network (OSN)

Research on social network research has been transferred from the line to line, early researchers from social network analysis and analysis of individual social capital theory in real life social network, get a good result. Studies of online social networking social capital theory by individual user participation and motivation is very advantageous and is particularly important in the analysis of individual social capital theory has a network structure of social networks and relationships standards also have the social networks users of mental activity and motivation to examine the social network phenomenon. For users of online social networks and influence the flow of information in today’s research focus, difficulty, researchers have studied online social networks are in terms of network architecture, networking, user behavior, has been fruitful, but to solve the problem and phenomena are single, restricted to a particular environment conclusion, there is little consideration of online social networks and social behavior in many ways more than one dimension, the user influence development, information flow and other issues. Therefore, in order to compensate for the lack of these aspects, this study based on self-assessment model to build social capital theory of online social networks, the theoretical basis for future studies of social behavior online social networking, user influence, information flow mechanism.This study reviews the details of individual social capital theory and models. Embed features from individual social capital networks, structural holes, the relational model, resource acquisition model, bridge social capital (weak link) and bonding social capital (strong connection), social capital model, social capital analysis models get online social networks seem has strong advantages. Then by comparing the online social networking and real distinction between social networks and combining individual social capital theory related models, build an online social network of individual social capital model system. In addition, based on the theoretical analysis of individual social capital online social network, divided into four dimensions, namely:Emotional capital, contacts capital, information capital and trust capital, online social networks social capital formed by these four dimensions explain, which reflects the online Social capital levels in individual social networks. Meanwhile, the influence of factors that affect the individual online social networks of social capital, and the establishment of the interface between online social networks influence factors and individual dimensions of social capital, and then through these factors to build an online social network of individual social capital evaluation models. In order to verify the reliability of related models, through the establishment of structural equation modeling to verify the assumptions made the corresponding analysis. Ultimately make the relevant amendments to the previous model assumptions.Individual social capital research using online social networks more novel ideas, especially the individual social capital theory can better analyze online social network users from the network itself and the psychological characteristics of the two aspects, which can produce better online social networks The goodness of fit, to better explain the online social network users influence the formation. The researchers believe that the future will be greater use of this model to study online social networks.