Research On Brand Marketing Strategy Of Public Service Section Of TV

With the broadcasting system reform, the television media is facing "weaning", the propaganda function of television media should not only maintain the "mouthpiece", we must pay attention to their own business in order to achieve the economic benefits. The creation of the brand and marketing, related to the common development of media social benefits and economic benefits, but also related to the building of TV media image, so highly valued by the television media.This paper combines the market marketing, brand marketing theory, brand marketing strategy on H television public service programs are studied, and detailed analysis of the macro environment H television public service programs at and micro environment, competition environment, and puts forward the necessity of H television public service programs create brand, put forward feasible suggestions according to the H television public service program brand marketing strategy.