Study On Pricing Of Storage Resource-Sharing In Supply Chain Based The Fluctuated Demand

With the global economic integration and market specialization, the market competition is not going to between individual organizations, but between the supply chains they are part of. The competitive advantage-obtaining and maintaining has become the most important issue which supply chain member companies concerned. In recent years, supply chain management has been applied gradually as the most important methods to enhance the competitiveness of the enterprises.In the supply chain, inventory will help to ease the contradiction between supply and demand, such as preventing uncertainty, saving operating costs and job exchanging costs, balancing production and improving service. But the inventory will also take up a lot of money and bring some inventory costs, for example, interest, storage costs, insurance costs, loss of value, etc. The inventory also have a major impact on the production plan, marketing strategy, capital utilization, service level, and so on. Therefore, the inventory management has become a priority for supply chain.With the case studies, the qualitative and quantitative analyses are adopted to solve the low efficiency problem of inventory management in our country enterprise. This paper attempts from the perspective of integration of supply chain inventory resources according to the fluctuated demand and its occurrence with different time of member enterprises in the supply chain. A strategy is suggested that products can be made forward to the market, by putting the products into a rented warehouse, which is also called enterprises inventory resources-sharing in the supply chain. The reasonable price is essential for sharing inventory resources to weaken the peak of demand fluctuations and reduce logistics costs of their operations, thereby, enhancing the competitiveness of the supply chain. Finally, the paper presents a practical case to direct the strategy and the pricing model proposed. In addition, the conclusion included a summary of the full text, pointing out the shortcoming existed and prospect for the future research.