Research On Management And Control For The Drain Of Insurance Agents

In the increasingly competitive auto market, the proportion of car sales businessprofits from the product itself to service, from product marketing to servicesmarketing, manufacturers assessment indicators of the car sales business from sales tocustomer satisfaction, and how to improve the quality of service, improve customersatisfaction,retain customers become a key issue in winning the car sales business.This paper verifies the theoretical model and the related hypotheses bytheoretical analysis and empirical study—evidence from the survey of13automobile4S shops with10automobile brands in Changsha, sending out200questionnairesincluding181valid ones and analyzing the date statistically with SPSS software.Limited nature exists only consider the main factors of customer loyalty, and thechoice of the number of samples. Therefore, this study concluded only providemanagement recommendations to the car sales business, not all the auto serviceenterprise can be deduced from the conclusions of this paper which are also difficultto apply to the entire consumer market of service. At the same time, the differenttypes of products and services, the quality of its services affect customer satisfaction,the role of customer trust and customer loyalty is a field of study to be research.