Research On Transformation Strategy Of China Pacific Property Insurance Heilongjiang Branch

Since reform and opening, through more than20years in the development of China’s insurance industry, is the most rapid development in various industries, but industry long-term accumulated some contradictions and problems gradually appear, the insurance market in China is still a predominantly homogeneity product competition in the market, especially in recent years, the insurance market main body expanded rapidly, market competition is fierce, while insurance companies all have their own different development strategy, but the insurance industry as a whole is still in the stage of "sales oriented". Product homogeneity degree is high, the service level is low, the real security needs of customers effectively met, not one-sided pursuit of market share, manage compensate difficult phenomenon still happen. Seriously restricts the development strategy of the lag is the health of the industry sustainable development.Pacific property insurance company as the third largest property insurance company in China for several years in terms of enterprise scale, market share, management benefit and development, to seek a balance in raising market core competitiveness, the enterprise cost control, innovation unceasingly enhance corporate service concept, and in the property insurance market in China is still occupy the share and the market average rate of growth, the comprehensive cost, operating margins are above the industry average, is considered to be the industry one of the optimal business benefit.In recent years, Heilongjiang branch achieved great leap-forward development in business, the market positioning, business strategy, marketing ability, team building, etc, has obtained the sum of the performance. This article in advance "customer demand-oriented" under the premise of strategic transformation, Heilongjiang branch of China Pacific property insurance co. Strategic transformation of the study of the system. Paper first to the Heilongjiang branch management condition and existing problems in recent years, macro environment, the necessity of transformation, and has carried on the detailed analysis; Second, make full use of the SWOT theory, summarizes the current development in the face of opportunities and threats, advantages and disadvantages, put forward the necessity of strategy transition; Finally, combined with the actual situation of Heilongjiang branch risk of Pacific property, put forward "customer demand-oriented" strategic transformation strategy and safeguard measures of strategic transformation, for the future development of Heilongjiang branch has very important significance.