Effect Of Different Sources Of Information Acquisition In Electronic Commerce Commodity Information On Consumer Trust

With the continuous development of global economy and the deepening of theinformation revolution, the Internet has penetrated into every aspect of people’s lives,the world has begun to "changing network world","global village" has become areality, people’s dependence on network is increasingly strengthen. At the same time,online shopping as a new way of shopping has with hitherto unknown speed affectspeople’s daily life.Trust is the foundation of the survival and development of marketing based on theprogress, in the network is no exception. However, compared to the traditionaltransaction, the network marketing process because the parties to the transactioninformation asymmetry, plus part of opportunistic behavior, the proliferation of fakeand shoddy products, which to some extent it makes network marketing increases therisk of. From the current development situation of B2C electronic market, the creditproblem on both sides of the transaction has become one of the key factors of successtransaction. At the same time, the network marketing process each individual’s creditcondition has great impact on the network marketing success.This paper mainly studies the electronic commerce, the relationship between thecommodity information and different information source to obtain the trust ofconsumers, to study the influence of these related to information disclosure andcommodity itself factors content caused by consumers of trust in electronic commerce.The factors restricting the development of e-commerce market is very much, forexample: online payment security, basic network environment, the improvement oflogistics system and the lack of trust. Marketing consumer trust factors includeconsumer personal factors, the transaction process factors, business factors, site factors,logistics factors and social environment factors and so on. If the social environmentalfactors and personal factors, consumers can only through the virtual webpage tobusiness reputation, scale, product, quality, service, security, privacy, to judge thesituation, such judgments are always subjective, consumers can not determine whetherto implement the commitments. Therefore, how to develop rapidly in the electroniccommerce market background, the promotion of e-commerce market trust degree hasbecome an important research subject of the. Different information source to obtainproduct information can provide the concerned businessmen, to consumer products andtrading related content, make the network consumers to feel all aspects of businessinformation, such as ability, integrity, so that consumers can trust to businesses, whichcould go shopping network.