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Research On The Incentive Mechanism Of Insurance Agent About Shihezi Branch Of China Life Insurance Company

Posted on:2014-10-18Degree:MasterType:Thesis
Country:ChinaCandidate:Q Q JinFull Text:PDF
GTID:2269330401983091Subject:Business management
Abstract/Summary:PDF Full Text Request
China’s insurance industry gained the success that attract worldwide attention since the1979recovery business, and has promoted the development of our national economy in the star industry. Thirtyyears of reform and opening up, especially since the party’s sixteen conference, China’s insurance industrynot only in the scope of business has made a great leap, but also the ability and initiative participation ineconomic and social development has presented a qualitative breakthrough. However, with thedevelopment of the insurance industry,the development of China’s insurance agent incentive system hasfailed to keep pace with the times, there are some new problems, need us to solve. This article is preciselyunder such background, the Shihezi branch of China Life Insurance as an example analyzing.Learn the insurance agent problem and the theory of the sensitive related management in this paperand the agent incentive mechanism in-depth and detailed analysis and discussion, in order to provide somereference for the Shihezi life insurance companies and related industries and enterprises. First of all, thearticle describes the research background, research significance, research at home and abroad and researchideas, contents and methods of research. Secondly, expounds the relevant theory about relevant concepts ofinsurance agent and the agent incentive mechanism research. Then, to do a simple introduction, the basicsituation of Shihezi branch of China Life Insurance and the insurance agent. Secondly, on the basis ofrelevant research, situation in detail on the agent’s incentive mechanism, combined with fuzzycomprehensive model for quantitative evaluation on the effectiveness of the existing incentive mechanism,provides more a favorable basis for reconstructing the follow-up mechanism; through the summary ofcurrent research and evaluation of the effectiveness of the related problems in the incentive mechanism ofShihezi Shouson agent the present situation facing, and its influencing factors has made the detailedelaboration and analysis, finally, on the basis of comprehensive analysis, the incentive mechanism of theagent Shihezi life the insurance company for the reconstruction design from five aspects, and also for thereconstruction of the system related to the smooth implementation and puts forward some measures andsuggestions. Finally, related contents of the paper are summarized, and the possible problems encounteredduring this study and further research problems.
Keywords/Search Tags:China Life, Shihezi branch, Insurance agent, Incentive mechanism
PDF Full Text Request
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