Research On Strategic Transformation For Sino-Composite Company

Since90s of20century, with the development of global economy, there are more and more competitions among the companies. In order to survive and develop, many companies choose to have a strategic transformation, and Sino-Composite is one of them. As a famous dealer and agent in composite material industry, Sino-Composite company, founded in1992, has struggled for20years in China and now also has to face the Strategic transformation problem in its way of development recent years.In this paper, according to Sino-Composite’s current situation, the environment of international composite material market is studied and the achievements and the problems of Sino-Composite company are also discussed. The direction and content of the strategic transformation of Sino-Composite company is concluded by doing research on Strategic Management theory, strategic transformation theory, human resources management theory and so on. And the strategic transformation is studied according to various factors, such as company history, internal and external environments, transformation factors etc. The strategic transformation scheme of Sino-Composite company based on enterprise management system and business system is formed and discussed at last in this paper in order to find a way and direction for the company with the support of research on stages of transformation and relevant policies.There are a lot of companies as dealers or agents in different industry fields in China, which are facing the same problems as Sino-Composite company. The strategic transformation is a very practical and effective way to the companies that eager to win the competitions and remain unbeatable in the various and complicated market environments. This paper not only focuses on Sin-Composite but also can set an example and form a direction for the companies which want take or undertake strategic transformation.