A Study On Project Mangement Of Library Service Marketing

Carry out services Marketing is a necessary way for libraries to survive and develop in the fierce competition.However, there is lack of a system management and planning in library services marketing, this thesis introduces the theory and methods of project management to improve the services marketing of libraries.This thesis is divided into five parts:The first part(1):Introduction, overview of the research background, the domestic and foreign review, the research methods and the research significance.The second part (2):Introduces the connotation of library services marketing about project management. First introduces the connotation of Library Services Marketing, pointing out the difference with the traditional library services, and then describes the connotation of project management. And then pointed out that the relevance of library services marketing and project management. Finally, propose the necessary for project management performed in library marketing services.The third part (3-4):Describes the planning and process management of library services marketing projects. Planning section includes determining the type of library services marketing projects, clearly the serve object and their needs, set goals and explore innovation approach to achieve the target. The process management including planning, implementation and evaluation. The process management methods were applied to enhance the project management of library services marketing.The fourth part (5-6):Direct at the characteristics of library services marketing, discusses the application of total quality management and OBPE in the Library.The fifth part (7)Conclusion, briefly summarize the full text, and point out the limitations of the article, propose the research prospects of the thesis.