Study Micro-blog Information Dissemination Model

The development of network technology and popularization of mobile terminalhave attracted a growing number of Internet users to share information through theMicro-blog. With the appearance of Micro-blog, the traditional theory of informationcommunication mode has greatly changed. The study of Micro-blog communicationmode could be used to understand the pattern of its spread and be convenient for peoplenot only to understand and apply the new media, but also to play an active role forpromoting the healthy development of mass communication.The paper, on the basis of existing research results, used complex network theoryand information ecology theory to analyze each factor in the process of informationtransmission, and then built an information dissemination network of Micro-blog. Onthis basis, the paper put forward a current model of Micro-blog informationdissemination. The mode shows that information dissemination can be realized by theuser attention network. There are many factors in the process of informationdissemination which include information value, information environment, personalitystructure, and media. These factors make users to form different network users group inthe process of using Micro-blog. Through these conclusions, the paper put forward abetter model of Micro-blog information dissemination based on the interest of usernetwork, and finally put forward measures for development of the new model ofMicro-blog.