Research On Social Media Information Diffusion And Group Dynamic

Social media is the application of the Internet based on Web2.0, which allows the users to create, share and exchange information and opinions. Social media has the features of participation, open, communication, dialogue, community and connectivity. Different from the traditional media, social media promotes the interpersonal network and formats the new model of information on diffusion. Social media in the interpersonal context and "social philosophy" is particularly prominent.Therefore, this paper applies the theory of planned behavior and social network theory. From the group level, research the group members motivation, who participate the diffusion of information. To study it, purpose is to solve what power factors to group members learn, adopt application information, and then eventually spread information. So for the dissemination of information from the "ignorance" to "informed" to "spread" behavior is the force of this article. To solve these problems will help us understand the complexity of social media, and to provide the basis for the guidance of the network public opinion.