Idol Shaping By The Media Of Fans

In the era of WEB2.0, fans group gradually mature, is rooted in the fans group of fans,the media also gradually formed and developed, has become the propagation force can notbe ignored. This article through to the fans, the media development course combing, thetransmission platform, content and strategy three aspects to analyze the concrete behavior,to reveal how media is selective, fans idol a targeted distribution and transmissioninformation, how to strengthen the new image, construct, and reshape the idol. Through tothe specific text, and case analysis, fans, the media for idol authority discourse, trying tobreak the traditional media to overturn the traditional mainstream media homogeneity ofidol information transmission, delay and commercial, the idol of individual advantage,further highlight the common characteristics, emphasis on affective commitment beyondthe commercialization. Explore how fans, the media will spirit of "fans" cleverly into theinformation dissemination, consciously to planning and shaping idol image. To expose fansmedia behavior, the characteristics of mining hidden under the specific communicationactivity of fan psychology and its important influence on icon shape.