During The Wuxu Reform Of The Review Of The Times Communication Strategy Study

The Review of the Times witnessed the late Qing society， plays an importantrole in the China newspaper history， important information but also on the history ofthe late Qing. But it serves as a station in Christian standpoint， but alsofundamentally safeguarding common interests of foreign newspapers， but it was sosuccessful communication effects in different cultural traditions China， this and thenewspaper of effective communication strategies are inseparable. This paper will startwith the analysis of communication strategies， The Review of the Times in Wu Xureform movement was to adjust the dissemination strategy， its communicationstrategy and with what effect of communication in the reform movement in the WuXu.Jia Wu war， The Review of the Times published "the Middle East wars always"caused widespread concern in the China literati class， the key period and this periodis also "globe" have a significant impact on the reformists and encourage them toreform. Therefore， this paper will be to The Review of the Times is limited in1895to1898， because of the influence of this period The Review of the Times on Chinesescholar officials of the intervention， most， the most obvious effect ofcommunication.This paper summarizes the The Review of the Times in Wu Xu reformationperiod the use of communication strategies， including the spread of Westernlearning， advocating political reform， the spread of the object selection， use of thenative language， the success of the marketing strategy. On the basis of furtheranalysis of The Review of the Times communication motivation， including the spreadof Christianity， stressed that "the west is better than China" theory， Western andChinese reduce the "transaction costs"， the missionaries for China emotional factorsetc.. Finally， explore the The Review of the Times during the communication strategyof the reform movement in the Wu Xu produce what kind of influence. The Review ofthe Times communication strategies in the spread of western theory， reform ideas， science and technology advanced is successful， it can overcome the barriers betweenthe cross culture communication， the western theory is the time of the literati werewidely accepted， but it is in the purpose of it is failed， did not reach a the finalpurpose of the missionaries， Christian China， the claim has not been fully acceptedChinese intellectuals. This is because the The Review of the Times communicationstrategies have limitations，because the shelter of unequal treaties，Britain and othercountries of the aggressive stance， law of the jungle of the logic of internationalrelations，the Christian position and so on，these factors make the The Review of theTimes can not totally convinced Chinese. The common position is Chinese alwaysalert， they could not stand in the position of China as China consider， this isdestined to the reform scheme missionaries proposed will not be accepting Chinese，only selective acceptance. They mingled with the education in the process of Westernlearning spreading to the East， it is they are not completely successful， utilitarianeducation against the propagation law， the spread of the results is not ascommunicators originally will happen.