Research On Interaction Mechanism Of Paper Media And Microblog

MicroBlog, since2010, mushroomed with a rapid rise in China, someconcerned characters like Feng and Tang Jun are entering our eyes under theinfluence of microBlog. Many famous stars, well-known companies, ordinary peoplehave joined the micro-blog, such a new media, is gradually affecting thedevelopment of the whole society. MicroBlog has unmatched advantages such asreal-time, open, two-way interactive to attract more people’s attention, this is aattack on traditional media, but many traditional media such as print media had alsoseized the opportunities, integrated with microblog to start a new communicationroute.Integration of paper media and microblog provides more living space for papermedia, brings more audience, at the same time, the integration of basicinteractions still have some problems.This paper tries from the basic concept and classification microblog and papermedia, analyzing the advantanges of paper media microblog.Analysis focused onthe interactive mechanism of paper media and microblog, how they are interrelatedand influence each other, the paper selected newspaper "People’s Daily"Metropolis "Southern Weekend" and the magazine "triple life Magazine "whichranked first media influence and media popularity, as microblog object of study, theresearch platform is sina microblog,then use Lasswell’s5W model to analyzes thepresent situation of interaction one by one, and analyzes the impact of positiveand negative effcets. Provide suggestion to make paper media and microbloginteractive more reasonable.Specified direction of long-term development of papermedia microblog.