Simulation Study On Online Opinion Of Universities’Evolution Based On Multi-Agent Modeling

With the technology of the internet developing further and spreading wider, and time of WEB2.0’s coming, the scale of the cyber citizen becomes larger, net viscosity becomes larger, and the cyber citizen’s behaviors become more and more active. The network itself is becoming one of the most important platforms to express and exchange ones’opinions. Some huge macro power is emerging from the online opinions. At the same time, more and more opinion cases of the internet with positive or negative influences have come out, and as a result, more and more scholars and professors start to investigate in that. As the future of the nation, the online opinion of the students in the college deserves more studies. Providing suggestions to the college managers who’re dealing with the online opinion issues is the main purpose of this article.As the past studies of the online opinion of universities stayed in theoretical analyzing and ideological education, this article will set up an evolution model, with which on the Netlogo platform using the simulation idea, to explore the regular pattern of online opinion of universities, and state the suggestions. The whole article has been departed for six parts as below.Firstly, analyze the background and the meaning of the subject, including introducing the level of the internet development, the online opinion fairs nowadays, and the importance of the study. Propose the innovation points which lie in simulation idea and the modeling method.Secondly, summarize the theories related with online opinion of universities, including the definitions of’opinion’’online opinion’, their characteristics and the influence factors. Summarize the study of online opinion as while, and try to discuss the study method of this article.In the third part, three modeling method have been studied, they’re Multi-Agent Modeling, Complicate Network Modeling, and Opinion Dynamic Modeling, following their principles, characteristics, originals, and developments. After that, make sure the main modeling idea of this article which is the combination of the BA scale-free network, opinion dynamic, and the multi-agent model.In the following part, establish the simulation model of the online opinion of universities. Use complicate network theory to set up the net environment, the multi-agent theory to definite the qualities of the agents, opinion dynamic to build up the rule of the online opinion’s evolution. Make some changes with the characteristics of the universities. Introduce the platform Netlogo (5.0.3).Compose the procedures of the model, set up the controllers and the monitors. Run the simulation; watch the tendency of the changes of the opinions. Keep some parameter invariable and change others watch the results. Analyze the results.At last, draw the conclusions with the simulation results; provide suggestions to the opinion managers in the universities. Propose the weaknesses, the shortcomings, and the future vision of this study.