Rsearch On The Jiangsu People’s Publishing Of Fonghong Liandong Mergers

In2009, Chinese publishing industry ushered in a milepost type year. The Chinese government coped with the new situation of international publication, issued a formal document to allow merging operations between Chinese private publishers and the state-owned press. It made the China Publishing Ltd to have more convenient conditions to grow bigger and bigger. The document changed the publishing company’s operating philosophy and business model and let the Chinese publishing industry to develop more healthy and orderly, in mean time, to promote the process of the market of state-owned publishing house, which can drive the development of the publishing industry.The Beijing Fonghongliandong company’s predecessor-Gongheliandong, had a great reputation in the publishing industry, Jiangsu people’s publishing house is one of presses in Phoenix Publishing group. Phoenix Publishing group which ranked second in China Publishing Group, was a very powerful publishing group. The merge between two companies was powerful and it was strategic and cooperative between state press and private company, In April2009, Beijing fonghong media company mergers and acquisitions, private Books Inc. This was China’s first publishing house and buy new, private Books Inc established. After the founding,the development situation was good. It let this merger have more research value.The order of the Fonghongliandong had undergone many significant changes in the organizational structure of the enterprises, management, strategic planning, human resource management etc.. M&A for the two sides deepen business cooperation, in management, finance, and the management synergy appeared very good cross regional effects. The fonghongliandong company and Jiangsu people press linkaged benefits in cooperation. There is important significance Phoenix linkage success on these fronts, there is inspiration for other publishing company. The Fonghongliandong company also had many problems emerging in the development process:Sales of part of the books were bad, some books invested a lot but suffered losses; books because the content issue in the legal disputes and in violation of national policy conditions. These cases showed that there were risks of M&A to a private company, so it needed to be analyzed and Preventive measures should be set up, to the smooth operation of Surety Company.Based on the analysis of these aspects, we will find out the deep-seated cause of these conditions. We also find out what efforts the company made to enhance the efficiency of work and summing up their experience, which kinds of work they did to let the company puts forth the way to deal with management crisis. We hope that Chinese publishing industry can learn some enlightenments to help their developments through the analysis.