Research Media Coverage Of Events In The Accident Liability

In the modern world, social problems are prominent and social conflicts deepen. Traffic problem is one of the assignable issues and deeply affects social founctioning. Traffic accident hurt the whole nation even more. Reporting about traffic accidents closely links to the public problems, how the media report and whatare their attitude directly influce public cognitive, judgement and subsequent behaviors.The media’s social responsibility theory is one of the important thesis after20th in research on news and communication. It emphasizes on the mass media has some rights and obligations at the same time, and it claims government’s effectibe intervention on the mass media. From its founding to today’s development, The modia’s social responsibility theory’s has different grades and stretch dues to different countries’ needs, and expresses greatly different. In our country, the mass media assumes the prime social founctions of CPC and people’s mousepiece, servicing the social public.This paper mainly take the influcial Southern Metropolis Daily as example, chooses news about traffic accidents from new century as samples, connects with the media’ social responsibility theory, analysises the theme, tone and words of reporting about traffic accidents on this newspaper, then analysises the news normal form and current problems. Finally, this paper tries to summarize our country’s metropolitan daily medias’ right reporting route about this kind of news, and provides revelation and references for other medias.