The Public Sphere Change In The New Media Period

Since twenty-first Century, the new media technology, the application and management concept has undergone important transition, this change and transformation is particularly obvious in the new media represented by Internet body performance. The network public sphere in China also change greatly in such background, the public dissemination of information on the Internet to spread to be totally different way with the past, there have been many public events have proved that the Internet is becoming the main space of our public affairs discussion. Still in the early stages of Internet informatibn spreading to the traditional mode of mass communication, the unidirectional information, is still the door apartment layout websites and news kind the website in the form of massive information filled to the user’s mind. But the new media form was based on the update in the technology, the highlight is a share based features, along with the arrival of the new features are more powerful interactivity and openness. Especially in recent years, many in the past the age of mass media don’t or can’t be public about issues, was published on the Internet, thus caused the social extensive discussion, the formation of every kind of public opinion. Talk of reform policy enlightened is an important reason of this phenomenon, but the main thing is to the Internet as the center of the emerging media, especially web interactivity of SNS virtual community such to human communication offers the possibility of more communication, provides an unprecedented great and free communication space and more advanced communication idea etc.. These new changes, but also promote the reconstruction of public sphere in the new media age. This paper starts from the transformation of the main properties of the new media era, discusses the cause and significance of reconstruction of the public sphere, and combined with the characteristics of SNS virtual community, to explore the public domain to reconstruct the opportunity and the practical way.