The Study Of The Development And Changes Of "Yuncheng Daily" After The21Century

The Yuncheng Daily is the official newspaper of the Yuncheng City, a party newspaper of Yuncheng. This newspaper is also the most authoritative and influential paper in Yuncheng city, owns the largest circulation and extensive coverage density in this area. The newspaper maintained the constant innovation and the momentum of development at the beginning of it founded, and have important influential in Shanxi province, there have been the reputation of North Yan (Yanbei, reported) and South yun (Yuncheng report). Since the beginning of the21st century, in the face of an increasingly competitive media environment, Yuncheng Daily trend of the times, the pursuit of innovation, and the courage to change, and gradually expand its market share in the region of Yuncheng reader’s propagation effects.In the process of this thesis, the writer using the random sampling method, content analysis, literature research for the21st century "Yuncheng Daily statistical data and comprehensive analysis, and by the means of the analyze of the historical development of the" Yuncheng Journal " spread scale of Yuncheng Daily, the dissemination of content, and the means of communication and dissemination to analyze and summarize the lessons of history and the accumulation of the newspaper experience, combined with the current status of the media environment, put forward feasible suggestions for the future development of Yuncheng Daily, and we can also understand course of development of Yuncheng Daily and the necessarily connection between the change of newspapers and the social change.The Yuncheng Daily founded from1971and has been40years of history, in the first chapter of this thesis, the writer divided these40years of development history into the four stages of start-up period (1971-1976), growth (1977-1983), and growth period (1984-2000), maturity (2001-2013) according to their different levels of development, the writer also made a brief overview of the development of the newspaper in four stages; In the second chapter of this thesis, the writer made a data statistics and analysis of the spread coverage of the Yuncheng Daily in order to have a brief understand of this newspaper and put forward new requirements for the expansion of the scale of its spread in the new period of the newspaper; In the third chapter of this newspaper, the writer has a brief analysis and presentation of the dissemination of content, its mainly reflected in its analysis of the column content as well as the characteristics forum; in the forth chapter of this newspaper, the writer has a brief analysis of the means of communication in Yuncheng Daily according to the analysis of the reported genre, reporting language, and layout angle of Yuncheng Daily, the writer also summed up the advantages and make recommendations of this newspaper; in the fifth chapter of this newspaper, the writer has a macro analysis of the impact of the of Yuncheng City political, economic, social, cultural from Yuncheng Daily from a broader perspective the last decade in order to make facile analysis of the relationship of the press and social development; in the sixth chapter of this thesis, the writer has a New-depth analysis of the difficulties faced by the the Yuncheng Daily development under the impact of new media environment, such as the spread of the scale is too limited, News lack of professionalism, poor timeliness of information dissemination, the negative reported missing, the writer also mentioned Yuncheng Daily should not follow the old-fashioned model, but rather with a positive attitude to face the serious challenges of new media, continue to improve the quality of newspapers and enhance their competitiveness, but also study the advantage resources of the new media on the basis of fully draw, continue to practice the reform and innovation, and focusing on the integration and development of the media in the new situation.