The Analysis Of Celebrity Blog As News Resource

Celebrity blog as a form of communication and social phenomenon, has significantpropagation characteristics and the value of news, has become an important part of media newsresources. In China’s market economy environment, the media industrialization, the celebrity blogopens a new window to the news production. But for a long time, the interpretation and analysis ofthe blog, people of the celebrity blog more concentrated in the blog content, the propagationcharacteristics of writer identification, ignoring the celebrity blog as news resource of commercialwebsite this perspective.Our celebrity blog mostly relies on the establishment of commercial website, the existence ofsocial basis and values of the inevitable. Has the news published qualified commercial portal onthe celebrity blog reported activities, relates to organizational information resources, informationresources, media resources and other aspects, and under the control of the media environment,there exists an interaction between the inevitable and all sectors of society system. The existingnetwork transmission system and the level of economic and cultural development is the businessportal environment, constrained by the network information management policy of our country’seditorial work on news site constraints, commercial website does not have the right to gather news,development and utilization of news dissemination activities of these portals of their possession ofnews resources between, more and more workers and the study of media attention. Celebrity blogwith column form exclusive authorized such portal website to disclose their personal informationto the public, web editor reproduced in traditional media reports over, has received more extensiveinformation resources share. Double intermediary business portal acts as a "gatekeeper" and"push" in the celebrity blog news production, they hand through the blog channel editing activitiesto promote the celebrity blog, on the other hand, the audience based website platform celebritywidely, to obtain significant economic benefits. Celebrity blog for business portal for all audienceresources, ensure the realization of the value of news products and expand its influence. Businessportal after obtaining good economic and social benefits, can improve the equipment, thetechnology, the personnel structure, optimize the information carrier and establish a brand, theywill be transformed into an important resource of the web media.However, in the business competition of the stimulus, the celebrity blog as the object ofnetwork news dissemination activities, is also facing the digestion news spirit and responsibility,the distortion and entertainment on the celebrity blog reports. While in the micro-blog has becomepopular mode of production of information and media reception habit, blog is also facing thecelebrity user loss and practical problems such as information carrier complex. In response to the news information production in the spring tide of domestic trouble and foreign invasion, as theblog operators portal website needs to celebrity blog the news resources were investigated, andthus develop the new editorial policy of the blog channel. Celebrity blog still has vitality becausethe propagation mechanism of blog can make up micro-blog information overload, informationproduction, irrational and other defects, complement the depth of news and information. In thepremise of respecting the fact, blog channel network editor can be set through the blog section,combined with the third party to organize large-scale activities, report on some important topicsplanning, get the best communication effect with a unique combination of information. It is notdifficult to foresee, the celebrity blog information and the related reports in the future will be tofocus media, its contents will change the hard news by public concern as the soft news providesprofessional information service to specific groups, characteristics of portal site blog channel willbe more highlights the supplement and the magazine. And only follow the development ofnetwork information technology to provide marketable products to the news audience, unifiedbusiness portal can establish a brand so as to realize the economic benefit and social benefit.Some specific problems of the celebrity blog this principle using the news resources werediscussed, the purpose is to provide a new perspective for the deepening and development of newsresources on the celebrity blog, and the commercial portal site blog channel operations to providecertain reference significance.