Guangxi TV Brand Column Micro-Blog Marketing Strategy Research

In2011, China’s website micro-blog development is very rapid. According to China’s Internet center data show that by the end of2011, China’s micro-blog now has more than250million users.2010micro-blog users with an average annual compound annual growth rate of208.9%; In2011, with an average annual growth rate reached300%. There are half of the net in the use of micro blog, proportion close to50%in2011, the Internet micro-blog account number and the number of fans are substantial growth fans count the account number and short link millions of hits over hundred million website appeared more, and the frequency of the occurrence faster. The other according to China’s Internet station external flow statistics source statistical results show that, from the most promising future channel to see, micro blog and SNS community has become the new website traffic growth. At present, the micro-blog has become China’s netizens self express emotion, participate in social activities, community share and get news information, and other important media, many on the market reaction sensitive enterprise and television stations, and other units are registered micro-blog with micro-blog media attribute and community property to achieve the marketing objective.The purpose of this study how to through the micro-blog marketing for guangxi television create good public praise propagation conditions, for TV brand spread to save investment and improve the television audience to guangxi television brand loyalty degree, so as to achieve television brand column micro-blog marketing purpose. According to guangxi television brand column micro-blog marketing mode, strategy system, deep research, to the rational face and application of this emerging media puts forward thinking, looking for micro-blog network marketing development way, to expect for the socialization of the development of China’s network marketing contribution.Through this paper studies, constructing the guangxi television brand column micro-blog marketing strategy system, to expand the guangxi television brand column awareness, promote brand influence has important significance. micro-blog marketing high precision accuracy to ensure the guangxi television brand communication effect has important significance.