The Use Of Web Co-word Analysis In Dairy Industry

The co-link analysis method is often used to study a competitive situation of one industry.But there are also disadvantages, like less data sources, complex search query, and limitedapplications. This paper describes a new method——web co-word analysis. The principle ofweb co-word analysis is much the same with the traditional co-word analysis, but moreextensive research objects and data sources in web co-word analysis. This paper choose dairyproducts as the empirical object because of food safety issue is a hot issue in recent years inChina, especially the dairy. The first part and the second part of this paper is a fundamentalpart, which introduced the research background, significance, research procedures andresearch methods, then summarized the present situation of domestic and international webco-word method research, pointed out that the lack of scientific research method in traditionalindustry, and web co-word method just to make up for this shortfall. The third part of thispaper elaborated the theory of the web co-word analysis method, mainly to explain thedefinition of web co-word method, the premise, steps, advantages, disadvantages, andsolutions, in order to lay the theoretical foundation for empirical research of web co-wordmethod. In the fourth part of this paper, the web co-word method is applied to the dairyindustry competitive situation research. This paper use co-link analysis as a comparison inorder to highlight the web co-word method’s excellence, no matter in the data ideals, or in theresults. Dairy brands here are divided into three categories, as milk powder, liquid milk andothers, and the classification results in line with the objective reality. The fifth part made adeeper research in web co-word application. Six brands were selected from milk powder fieldand liquid milk field, using Google blog with Web co-word method, study secondaryintelligence mining to explore a deeper level of information. The sixth part is the concludingpart of this paper, which summaried the web co-word method and the empirical research, andindicated web co-word method is a practical method, and proposed a more scientific search,then proved web co-word’s advantages when applied to traditional areas.