The Study Of Image Changing In Chinese Female TV News Anchor

In May1st,2003, CCTV news channel to broadcast, in July1st the official broadcast, to2013May,The channel was established for ten years, ten years is short, but after a lot of changes. In2008,2009,2011the channel has three revisions, more and more professional, to prove our national TV news industry invigorous development. During the ten years, female anchor continuous development, From the initial25to33today, the image of the female anchor has been changed.The professional image, The female anchor design has become increasingly diversified, presentersfrom the stereotypes become civilians. Anchor more fashionable clothing, makeup face more natural, closerto the true. The language is more colloquial, closer to the audience. Channel Total17file thematic, reviewand interview classes, female participation in the auspices of15files, more than the number of men. Thevast majority of the female anchor has narrative, interviews and reviews ability, the women show theirexcellent oral communication skills, humanism characteristics.During ten years, the female anchor greatly enhance the degree of specialization. News Channel ‘sprogram more closer to audience, to life, female anchor realized that, in order to more comprehensive,more in-depth report the news, must be in-depth news site, and explore the truth. Therefore, more and morefemale anchor out of the studio, and into the front line of the press to show the audience the most vivid, realnews site. At the same time, as part needs, female anchor has full news capacity. Enhance the capacity ofthe anchor, the news perspective more feminine. The anchor depth part of all aspects of the initiative, thewomen get to more initiative in the news.The social image, first, female anchor’s cultural literacy improved. After the establishment of thechannel, joining a female anchor generally have high academic qualifications, had to learn more than oneprofessional. At the same time, the number of senior female anchor in the channel is active in his spare timestudies, many of them get communication, journalism professional master’s or doctoral degree. Theemergence of more highly educated female anchors to more professional to provide viewers with news,especially in2008,2009,2011, Channel comprehensive revision, many columns are new positioninglaunched, more comprehensive requirements of these new columns on the anchor. Secondly, the female anchor how to handle the outstanding symbol, has a beautiful shape, at sametime show the level of senior staff. How to deal with the conflict between career and family role,re-positioning their social and family roles, learn to choose, some are female anchor facing social imageproblems.At last, the traditional news industry is a significant area of male dominance, both sexes can becounted as "core" and "edge" of the relationship, the male media people occupied the status of the "hardnews", the female anchor engaged in the "soft news". During the ten years, female anchor’s topics morewidely, but the right to speak is still missing. Breaking and reconstruction of female anchor’s "edge", needthe objective discourse space and image space for the anchor, so that men and women are reported in thefield of free choice. When that day occurs, the "core" and "edge" issues can be resolved.News Channel has development decade, with more and more specialized. Female anchorcharacteristics, personality, charm are more attractive. High news literacy, creativity female anchor bring areal shock to the audience. Get rid of the traditional female news anchor mode, highlight the self, is thefuture trend of the development of female anchor’s image.