Media Act Of Road Traffic Safety Reports

"Transportation comes first in national economy", the road transport plays a veryimportant role in the national economy and it is the basic industry of socialdevelopment. Since the beginning of reform and opening up, China’s road transporthave developed rapidly, at the same time, synchronous growth of road transportundertakings are the number of road traffic accidents and losses caused by road trafficaccidents. Since people’s "basic necessities" is closely related to traffic inpeople-oriented time, traffic news have called unprecedented attention today, so theroad traffic safety reports have become one of the most popular type of news inrecent years.The paper selects the representative of the media coverage as research subjects,and combined with the case which is caused a significant social impact in recent years.The author analyses the road traffic safety report in China from the reports of newsfacts and information dissemination, the news propagation and news propaganda,news value and news selection through objective, systematic, quantitative statisticsand analysis. Then, the author analyses the inadequacies of the media reports. At last,the author propose a way to optimize road traffic safety reports form the basis ofsituation analysis and the factors influence media reports.