Fashionable Female Television Program

《Beautiful Bride》 is one of the most representative and higher rating fashionable female television programs, since it was created7years ago, it has always been welcomed and loved by the female audience. By using the way of content analysis and comparative study, focusing on journalism and communication theory, combining with psychology、sociology and marketing, this paper made microscopic interpretation of 《Beautiful Bride》’s concept、audience targeting、content setting、formal characteristics、 marketing strategy and other aspects. The thesis highlighted general character of the fashionable female television program-《Beautiful Bride》 and observed its success. The subject of this article was divided into4parts:Chapter1analyzed the program philosophy and audience targeting of the fashionable female television program-《Beautiful Bride》.《Beautiful Bride》 confirmed the its ultimate goal as drawing up beautiful programs for women, teached women skills to beautify themselves through programs, trained and guided women the ability of pursuing fashionable beauty.《Beautiful Bride》 developed promising female market, defined the audience as fashionable young ladies including urban white-collar workers、fashionable housewives and female students.Chapter2made an indepth analysis of 《Beautiful Bride》’s content settings from3aspects:the program topic、the program links and the roles of participants. As for the program topic,《Beautiful Bride》 had rich types, things close to the life of women and with a certain degree of concern can become the program topic.《Beautiful Bride》 focused on the topic’s skills in language expression, used3kinds of topic introduction method as "straight to the question"、’introduction with the contrary topic" and "scenario drama". The program had clear、sharper guide direction.《Beautiful Bride》 set4links as "questions about the topic"、"the experts answering questions""the guests’ live demonstrations" and "summary of fashionable tips". During3types of participants, the hosts were guides,the experts were initiators and the guests were fuglemen.Chapter3analysed 《Beautiful Bride》’s program form from package and interaction, first in terms of package,《Beautiful Bride》’s methods of image advertising meaned the program style, highlighted feminine characteristics. On the use of audio-visual techniques, the program focused on showing details to the audience, in order to win their goodwill. Secondly, in the aspect of interaction,the program payed attention to maintaining good communication among hosts、guests and experts, after broadcasting, it also organised a variety of activities to strengthen the interaction between the program and audience.Chapter4outlined 《Beautiful Bride》’s marketing strategy from3aspects: constructing a three-dimensional propagation network、organic integration of advertising and activity marketing、focusing on developing derivative products of the program. Through a series of marketing initiatives,《Beautiful Bride》 owned solid program foundation, extended the industrial chain of television programs, and also won the favor of audience and advertisers.