Adolescent Use Of Mobile Search Behavior

Mobile search as a mainstream application of the field of mobile Internet isexperiencing a period of explosive growth in the number of number of usersand applications. While academics and practitioners have great prospects fordevelopment and the potential advantages of mobile search, from the user’spoint of view is still one of the few, the use of mobile search the motive anduser search behavior. In this study, the main users of the mobile Internet-young people as the object of study by questionnaire, young people movingcontact status quo, use and meet the realities and empirical studies of theimpact of mobile search depends exploratory.This study will use use and gratification theory and media dependencytheory placed under the framework of the same study, to verify the applicabilityand scalability of communication classical theory in the new media and explore.Shanghai High School stratified sampling for the survey of173students inthree grades, to explore the young users mobile search usage behavior,motives to use, use search quality, search dependent the demographiccharacteristics of these six dimensions, and to explore the relationshipbetween each other. By statistical analysis, to draw the following conclusions.(1) mobile search has been integrated into the life of high school students.Highschool students use mobile search groups composed of all mobile searchusers, both common characteristics.(2)the motives of high school students use mobile search are multiple and canbe divided into knowledge motive, convenience motive, entertainment motive,social motive and personality motive. Motives and gratification influence eachother. Simultaneous analysis of the differences in the motives of differentgender, grade students are estimated.(3) The process and to use the results of the use of mobile search can bringdifferent users meet. By factor analysis, and knowledge gratification, theconvenience gratification, entertainment gratification and social gratificationcan be summarized as the content type gratification, personalized gratificationcan be summed up as a feeling type gratification. The former is the reality on the benefits of the latter is the spiritual significance.（4）Using the method of hierarchical regression test the quality of mobilesearch, mobile search gratification obtained, the relationship between themobile search attitudes and mobile search dependency. The results show that:content quality, system quality content and user content type gratification has apositive impact on the attitude of the users of mobile search. Feeling typegratification obtained and mobile search attitude have a positive impact on themobile search dependency.The paper also proposed recommendations for schools, families, and highschool students as well as mobile search service provider.