Based On The Great Development Of Cultural Industries Under The Press Of Beijing Language And Culture University Press Development Strategy Research

This article in the country vigorously promote cultural construction pace accelerate, deepen cultural restructuring process, the full realization of the cultural power of strategic background, combined with the national strategy of "going out" and Confucius Institute in the state of global blossom everywhere is actual, to the only one foreign language publishing units, universities directly under the Ministry of Education organized professional Beijing Language and Culture University Press.Based on a large number of literature, through the strategic management and the development of cultural industry in research, make full use of the SWOT on the basis of analysis, through the overseas Chinese population statistics and study Chinese national and regional distribution, put forward Beijing Language and Culture University press in the promotion of teaching Chinese as a foreign language, carry forward the traditional culture advantage; through to the domestic and foreign university press comparative analysis, put forward the Beijing Language and Culture University press at home and abroad, Based on the national cultural dimensions to provide policy support research and study abroad" Chinese fever" warming up the situation analysis, clear Beijing Language and Culture University press with the language discipline advantage and research development platform, analyzed in the face of the domestic press of Beijing Language and Culture University The outer paper book publishing downturn with new opportunities of development; at the same time, through to the current electronic publishing, network publishing new publishing media impact, put forward the press of Beijing Language and Culture University in the future development process in the face of difficulties and challenges.This article through the SWOT analysis method, the Beijing Language and Culture University press in the development of a strategic advantage, inferior position, opportunity and challenge, Analysis of the Beijing Language and Culture University press in new situations set paper publishing, web publishing and electronic publishing as an integrated development strategy, clear Beijing Language and Culture University press future should adhere to specialization, professional development orientation.