Influence And Countermeasures Of Ideological And Political Education From The Media

In recent years, due to some emergence of We-media such as Weibo, Wechat and B aidu post bar, media environment has changed dramatically.This paper mainly combines with agenda-setting theory, explores the contents and methods of ideological and politic al education in We-media environment,helps the students of higher vocational colleges have firm ideals and convictions, sets up correct viewpoints on the world,life and values,form good moral concept,has healthy psychology,anddialectical understanding of the so ciety. It will also improve the ability of analysis and solve problems, promote students’a11-round development in an absolutely new way.This essay includes four parts:the first part is the introduction, and it is mainly disc ussing the origin, literature review, research methods and research significance of this re search; The second part is the opportunities and challenges of higher vocational colleges in We-media environment; the third part mainly analyses real issues that higher vocatio nal colleges faces under We-media conditions accordding to the analysis of survey data; the fourth part combines the characteristics of We-media and uses agenda-setting theory, strengthen ideological and political education of higher vocational colleges, explores c ountermeasures of ideological and political education in the we-media context.