Chinese Super League Communication Strategy Research

Football is one of the most influential sports activities, and it has the laudatory title of "the first big campaign" in the world. As an ancient fitness activity, football has a long history. It is originated a kind of ball game,"kick ball" in ancient China, and later spread to Europe via Arabs,then developed into modern football. And Modern football is invented by British. Now, football is not just a sport, but also a culture, an industry. A good professional football league can promote a country’s culture and economy, enhance its soft power,and it is also the flag of powerful nation. China, as the economic, cultural and sports powerful nation, also has its own professional football league-China Football Super League. There are a large amount of corruptions, gambling, match-fixing and other negative news on the China Football Super League currently, and These conditions also hinder to improve the level of the China Football Super League and its more better development. China Sports General Administration, China Football Association and other relevant government departments and units are actively improving the environment of the Super League. They focus on improving the level of China Football Super League. Among these, the roles and contributions of various kinds of media cannot be ignored, because they played a supervisory role. Various media coverage on the China football Super League continues not only the oversight role, but also spreads "culture theory" and "agenda-setting theory", and it can also maintain the domestic visibility, increase abroad influences, and then keeps the ball city and box office. Nowadays, study for the China Football Super League from an economic perspective of marketing theory and marketing strategies is more extensive. This paper used logical analysis, content analysis, comparative research methods, which are commonly used in the empirical study of communication to make a research for pertinence, systematicness, conformability of the communication strategies of the China Football Super League.