Current Situation And Countermeasures Research Hospital Public Information Under The New Media Situation

Hospital news propaganda is a process, that the non-medium of hospital releases its news and obtains the better effect by news media. In the action of public relations, the key points of successful news propaganda and the focus showing news propaganda regulation has many facts, such as to increase the news focus, to make the media interested in and improve the percentage of hit, how to deal with the procedure of news release, enhance the topic of news and improve the effect of news release.Hospital is an important part for operation of society system, as well as a key point in plural society system. The service that the hospital supplied has closer relationship with people’s health. From this view, it is reasonable that hospital becomes the focus by media. In the process of hospital development, news propaganda plays an important role and acts a significant part. For a long time, traditional mass media helps the information dissemination and public opinion for hospital. It contributes outstanding function in order to build a harmonious doctor-patient relationship and better healthcare environment. But by the development of mass media and change of the social environment, especially digital media technology rising, many problems are exposed in traditional way, such as older method, lower qualification, ambiguous and outdated direction.Under the circumstances of new situation, challengers and tasks, journalists of hospital have to know the new situation, enforce the news propaganda, and look for the solutions of new trouble. Building brand of hospital and creating better public relationship environment will keep the stable place in market competition. That will be benefit for market competition and medical industry.