The Study On The Hit Anti-Japanese Dramas In The Context Of Consumer Culture

The Anti-Japanese War is a national liberation war, in which the Chinese peoplegained complete victory against foreign invasion by the first in more than one hundredyears. As that history is about national survival, the rise and fall, TV series should show itseriously. Nowadays the Anti-Japanese dramas, however, are over entertainment andcommercial, resulting in widespread social discussion. Even the People’s Daily, as well as"News1+1" by CCTV has made criticism.In this study, research the hit Anti-Japanese dramas in recent years as the object, toreveal their problems in the shaping of the characters and in the use of the narrativestrategies through text analysis and comparative analysis, and to find the cause of problemsby putting them in the context of consumer culture. In characterization, the presentAnti-Japanese dramas, on the one hand, still canonize the hero and shape the invader in astereotyped way as they always did, on the other hand, dwarf the hero and beautify thevillains at the same time. They use impact force which has direct effects on visual sense toindulge viewers, graft other types of dramas to attract the audience to the greatest extent,and show the fight scene in the form of gaming to satisfy the audience’s desire forentertainment as the narrative strategy. They product politically correct historicalexplanation and patriotism in accordance with the dominant culture while reaping profitsby following the logic of consumption.