Research And Case Analysis Of The Hospital Culture Construction

With the gradual improvement of the socialist market economy andthe deepening of the reform of the health system in recent years in thehealthcare industry, medical services have to become from the originalsingle technology services evolution to a full range of services for patientswith mental and physical, to promote the hospital sustainable development,based on the development of a medical career, to promote the constructionof the hospital culture is also a strong driving force.Based on the importance of hospital culture on the development of thehospital, this paper summarize the People’s Hospital of Fengdu County,Chongqing City. This article simply introduced the background andsignificance of the research and the research methods and content. Thisarticle also simply introduced the production and connotation of thehospital culture, the structure and role of the hospital culture, the existingproblems in the process of the construction of hospital culture; theconstruction of hospital culture methods.This article highlights the development of Fengdu County People’s Hospital and the reasons for choosing Chongqing Fengdu County People’sHospital in detail. This article introduced that Fengdu County People’sHospital enhance the reasons of the cultural construction and discusses theways and means of the cultural construction. Fengdu County People’sHospital use the public hospital reform as an opportunity, and developthrough personnel reform, performance reform and the reform of thehospital information construction in these areas to continue the constructionof hospital culture. Relying on the goal of creating a "top three" hospitalstaff Hospital of Fengdu County, they constantly reinforce hospital materialculture, behavior, culture, system culture and spiritual culture construction,refining Hospital core values, the hospital spirit, the hospital culture theme,hospitals and cultural system, and innovate the Hospital culture. FengduCounty People’s Hospital also uses various forms of carrier, theinspirational exercise activities such as youth,“serving the public andexcel” activity to continue to strengthen the construction of hospitalculture.In the end there is the effectiveness of the construction of the hospitalculture and a survey and analysis of the cultural construction throughquestionnaires and statistical data analysis specific circumstances andeffectiveness of the cultural construction. At last we introduce theevaluation of the cultural construction of Fengdu County People’s Hospital.Mainly include that the cultural construction of Fengdu County People’s Hospital has achieved excellent results, and Fengdu County People’sHospital has the distinctive cultural construction. We also discusses thepromotion of the cultural construction, including the promotion of culturaldevelopment in the Brothers Hospital and the primary health centers.This paper argues that the construction of hospital culture is a moreabstract management practices. For hospital managers, how to build ahospital culture is a complex system engineering, and therefore find theright hospital cultural construction methods is essential. Fengdu CountyPeople’s Hospital own their core values, the hospital spirit, hospitalscultural themes and hospital culture system; relying carriers continue topush forward the construction of hospital culture through various forms ofplatform, while the cultural construction also achieved good economic andsocial benefits. We expect that its fruitful cultural construction method canserve as an effective reference for the cultural construction of otherhospitals.