Regional Culture Application To Be Native Products Packaging Design

Each region has a wide variety of native products, some rely ona variety of publicity platform has been famous at home and abroad,has a good sales, some are lack of propaganda, still only in theorigin of internal circulation, self-marketing, unable to expand themarket. Be long as the product one of the most abundant areas ofShanxi Province, be region "pingyang basin","" yuncheng basin,located in fen river downstream, mild climate, rich products, nativeproducts are varied. And be more places of interest, people visitfriends and relatives, all visitors to be traveling, native products arethe choice of people, how to sold these native products, expand themarket, packaging design plays a significant role. Productpackaging design has a lot of, but how to apply regional cultureelements to product packaging design, it is not only the problem ofshanxi local designers consider, but also the question of stylistshould be widespread attention in other parts of China. This is notjust a product packaging design, but also how to inheritance andcarry forward the traditional culture between heart. Be nativeproducts packaging image to a certain extent, reflects the image beregion, become be "face" of the region.Packaging not only can protect products from outside, also canpromote themselves as well as the brand a platform of information, used to represent a brand product and related information, becomea carrier of the attract the target consumer groups. Packing will bethrough the factors such as color, text, images, the productinformation to consumers, but also the product brand attributes intoconsumer concept, let the consumer to the brand to distinguishwith other competitive brands. Packaging will be its own productsand the difference between competing products, and to emphasizeand propaganda.This paper mainly discusses how to will be reasonably appliedto regional culture be native products packaging design of thisproblem, from be regional culture, this paper analyzes the beregion’s cultural history, dialect culture, food culture, architectureculture, from these aspects can feel be region culturecharacteristic. And the cultural characteristics of tangibleelements and intangible elements should be the embodiment of theperfect among native products packaging design, and let theconsumer choose goods quickly and efficiently, and can let theconsumer feel the beautiful enjoyment.Be the cultural elements can be divided into two types oftangible cultural elements and intangible cultural elements. It is amanifestation of the spirit be area, in be areas of the humanitieshistory, dialect culture, food culture, local-style dwelling housesbuilding culture can feel be the characteristics of culture. Be visibleelements of culture are those with a long history, specificidentification, specific perception, can direct contact with things,such as: pattern, graphics, color, text, and so on. Introduction: a brief analysis of this article topic backgroundand the research content, and research purpose and researchmethods.The second and third chapter from the regional culture to beregion, will be the spirit of regional culture characteristics andconnotation of elements and the relationship between be nativeproducts packaging design and research, analyzes the formation ofthe culture of be, ethos, and be aesthetic and value center of culture,be regional culture characteristics and be the combination of nativeproducts packaging.The fourth chapter analyses native products packaging designelements, discusses the trend of modern native products packagingdesign, be the present situation of the native products packagingdesign, analyzes its advantages and disadvantages.The fifth chapter combines the existing local native productspackaging design case analysis, the more clear to find designdefects, and business demand for packaging design. Summarizeshow to improve and how to achieve businesses and consumers thecommon demand for packaging design.Chapter6requirement for native products packaging designand packaging design should have the elements were analyzed, anddiscussed how to apply be culture elements to be problem amongnative products packaging design, in the context of sustainabledevelopment, should be used when the native products packagingdesign of green packaging. Chapter vii conclusion, summarize the main points from thispaper, and the future of native products packaging design wasdiscussed.