Research On Soft Power Construction Of Small And Medium-sized Enterprises

The enterprise is a national economy depends on to exist and develop the"cornerstone", but relative to large enterprises, small and medium enterprises inChina, and is the "cornerstone" of numerous, an indispensable part of. At present,China’s small and medium-sized enterprise has the disadvantage of enterprisedevelopment started late, low start, such as enterprise culture construction is laggingbehind, enterprises lack of motive force in the development process. The reason ofrestricting the development of small and medium-sized enterprises of our country,not only in the enterprise financing, enterprise resource allocation "hard power", orthe most important enterprise "soft power" shortage caused by. Defects ofconstruction enterprise soft power, will cause the enterprise development is slow,lack of power of enterprise development and the majority of small and mediumenterprises "die young" and a series of problems．Small edium-sized enterpriseswant to get out of the trough, the author thinks, they not only have to gaingovernment support, but also must strengthen their own construction, especially the“soft power” construction. Only by strengthening the enterprise “internal”self-cultivation, can development of enterprises have a real effectiveness.Research on soft power construction of small and medium-sized enterprises is arelatively new subject, at present, the construction of medium and small enterprisesoft power of literature is not much. The innovation of this paper lies in the fact thatfollowed the pace of the times, and puts forward to promote the development ofsmall and medium-sized enterprises, small and medium enterprises to improve thecompetitiveness of the "soft power" building support, the small and medium-sizedenterprise only to strengthen the enterprise’s own "soft power" construction,enterprise development will be more scientific, sustainable development ofenterprises, will be have a real effect.On how to use soft power to promote the development of small andmedium-sized enterprises, this research focuses on the following two aspects: one isfrom the basic theory of the enterprise soft power, including the function and effectof the enterprise soft power definition and small and medium-sized enterprise soft power to the enterprise growth, elements of soft power of small and medium-sizedenterprises, in order to become our country to strengthen theoretical supportconstruction of small and medium-sized enterprise soft power; two is the threeaspects of the small and medium-sized enterprise soft strength construction is theconcept and connotation of cultural, intellectual, social responsibility is expounded,and the detailed analysis of the problems and reasons of China’s small and mediumenterprises in the development process in the three aspects of construction problem,and put forward some countermeasures to promote the development of small andmedium-sized enterprises of the soft strength of enterprises.