The Strategy For Market Exploration Of Mobile Business For Dehui Telecom

The state mergered the six telecom operators into three in2008, China telecomtook over of China Unicom’s CDMA network (including the assets and the user).China unicom and China netcom had mergered into the new China unicom. Basictelecom business of China satcom were mergered into China telecom. Thetelecommunications industry has the situation of the three pillars of China telecom,China mobile and China unicom.On January7,2009, The ministry of industry and information technology givethe licences of3G to China telecom, China mobile and China unicom. China telecomgot the licence of CDMA2000, China mobile got the licence of TD-SCDMA, ChinaUnicom got the licence of WCDMA. How to win more customer resources in themarket, how to establish a stronger competitive advantage in the fierce competition,how to increased market share and increase profits, become the common concernsproblems of the three telecom operators.This paper attempts to solve the the Dehui telecommunications market mobilebusiness marketing strategies through the Dehui Telecom’s internal and externalenvironment analysis,. Through SWOT analysis method to resolve internaldevelopment status of the the Dehui telecommunications company, the Dehuitelecommunications company facing external macro environment through PESTanalysis method to grasp, and ultimately determine the the Dehui Telecom mobilecommunication services market positioning, and proposed product strategy, pricing strategy, channel strategy, sales promotion, advertising strategies and marketexpansion strategies. The significance of this study is mainly reflected in thefollowing aspects. First to help the Dehui City telecommunications companies tomaintain good growth momentum in the mobile business development, stable DehuiCity telecommunications company market share; second, to the Dehui Citytelecommunications company through the development of mobile services, led thedevelopment of mobile services and other value-added services, accelerate businesstransformation from fixed-line operators to integrated information service provider;third, through the development of mobile services to help drive economicdevelopment in Dehui City. Through SWOT analysis to resolve the Dehuitelecommunications company internal development status. Through PEST analysismethod to grasp the the Dehui telecommunications companies face the externalmacro-environment. Ultimately determine the market positioning of the mobilecommunications business in the the Dehui telecommunications company. Then thepaper proposed pricing strategy, channel strategy and sales promotion. Thesignificance of this study is mainly reflected in the following aspects. First to help theDehui City telecommunications companies to maintain good growth momentum inthe mobile business development, stable Dehui City telecommunications companymarket share; second, to the Dehui City telecommunications company through thedevelopment of mobile services, led the development of mobile services and othervalue-added services, accelerate business transformation from fixed-line operators tointegrated information service provider; third, through the development of mobileservices to help drive economic development in Dehui City.