Business Mode Innovation Research Of Shandong Rongshihua Leasing Co., Ltd

2011is the first year of energy-saving emission reduction plan. Under the National policy of "expanding domestic demand, stimulating economic growth, adjusting the structure", China energy saving service industry has finally overcome the difficulties, greeted the spring of development. At the same time, the problem of financing, risk control and taxation is restricting the development of energy-saving industries. Especially the financing problem has been the biggest difficult problem. Therefore, a large number of energy service company started to update the service concept, structure the new business model and financing mode, and explore the new development path that is suitable for their own development and accords with the situation of China. Shandong Rongshihua Leasing Co., Ltd. is a successful typical case. The mode of Shandong Rongshihua Leasing Co., Ltd. is a win-win business model that can solve contract energy management capital bottleneck, and broaden the financing lease business, more can increase energy saving equipment manufacturer sales income, is a can realize energy saving customers.This article chooses the business model of Shandong Rongshihua Leasing Co., Ltd. as the main research object, hoping to find a solution to our country energy service company financing difficult problem path and promote the energy conservation service industry’s contribution to the development of a meagre strength, by virtue of matrix analysis, case analysis, literature analysis and other scientific research methods, through profound analysis of the model formation background, produce the significance and the main content.Through the analysis and comparative study, this paper argues that the model of energy-efficient equipment leasing can effectively break the financing bottleneck, realize the risks are controllable and, in general, is a financial leasing contract energy management have complementary advantages and promote each other’s way. Of course, the operation also have certain conditions, for example the support of national policy, financial environment optimization, and more energy service, and so on. In short, the rapid and sound development of China energy-saving services industry need of the participation of more person and hard work.