Study On E Company After-Sales Service Management

Booming infrastructure and urbanization construction in China drives the continuous expansion of the whole machinery engineering industry, attracting more and more market entrants to join in. However, with huge impact from financial crisis and national macroscopic policy regulation, market demands decreasing, and the over capacity of the machinery engineering etc. factors cause disorderly competition of the whole industry, the price war is becoming more and more serious. Increasing competition due to product homogenization in the industry makes it is harder for the enterprises to distinguish from other competitors simply from the products. Instead, offering high-quality products and completed after-sales service becomes more and more important for winning the customers. By this time, the function of after-sales service also gradually converts from previous supporting to the sales in the age of front-market competition to the critical successful factor in sales promotion in the age of after-market competition.On the premise of improving customer satisfaction and loyalty, this article analyzes and studies on the E Company after sales service management as well as further promotion and development in practice, thus to set up the after sales service management system for sustainable development. Hopefully, this system can offer effective reference to the E company management team and enhance the implementation, so that to help the E company become the leader in local market and industry. At this time, it is also expected that this article can offer some reference and thinking for the peers’after-sales service management system improvement.