Express Companies Service Pricing Based On The Quality Of Service

The express delivery industry in recent years has achieved rapid development, has become an important part of our national economy. It appears, to better meet the social items quick and safe delivery of demand played an active role in the economic and social development and people’s life needs to meet.Under the conditions of market economy, the main factors to affect the competitiveness of the service product quality and price, price competition is the most basic forms of competition. Especially in the initial stage of the market economy, product homogeneity differentiated small case, price competition is more important. For the express delivery companies, a reasonable price for express service, helping express the high market competitiveness, and to obtain the trust of customers, and thus gain greater market share. However, a long time, most of our express delivery companies still stay in the low-level competition stage depend on the price wars to grab market share. Courier industry in order to gain more market share and to seize the market, express delivery companies blindly focus on business growth, while ignoring the quality of service simultaneously enhance low-price competition has squeezed profits and living space, which restricts the sustainable development capacity.Differences in the levels of QOS have not been reflected in the price. Service products are unique, the courier service pricing factors to be considered involves not only the cost of courier service companies, market demand, but also consider the level of courier service, the level of competition and other factors. These factors have not been well reflected in the courier service pricing. Starting from the basic theory of service pricing, qualitative analysis of the quality of the courier service, express delivery industry, the characteristics and factors that affect the pricing of courier services, courier service pricing objectives, and build a comprehensive consideration of competition, demand, and the cost of courier service price Competitive Strategy model. On this basis, quantitative assessment of the level of quality of service of the courier companies compete through AHP analysis, access to the relative level of service quality indicators of competitive enterprises, and introduced as courier service demand and cost parameters to price strategy model to build a courier service price decision model, based on the level of service quality, and considered competition, demand, cost factors. Conducted a preliminary test on the applicability of the model through a numerical example, description of the price of this model to determine the decision-making can be used as the basis of the actual pricing of the express delivery companies, has a certain reference value.