TV Programs And Audience Accepting

TV as the main mass media affects people’s daily lives every day. Foreign field ofCultural Studies have been a large number of scholars who have fully explored thecultural significance about television programs. It has been a considerable achievementin both general television media spreading and specific television programs. However,the domestic television studies do not seem to keep up with. Television programsstanding in angle of Communication Studies concern about the quality, artistic value,development and social impact of television programs，and suggest improvements to TVmakers. Television studies standing in angle of Cultural Studies is still insufficient. Inrecent years, domestic scholars gradually began to pay attention to the culture oftelevision programs. However, these papers look at the TV programs more from amacro-level than a micro-level.This article used the perspective and method of Cultural Studies and selected the<mortal have thing> of Chongqing Television as the research object. The purpose is toexplore whether the process of the audience watching television is such as the enlightenmenttelevision producers expected to accept television programs or not.The first part of this paper,analysis some aspects of the <mortal have thing> program text，and find the way thatthe ideology of the television program how to convey. The second part of this papercollected the process of audience watching <mortal have thing>. And according to thematerial described the different decoding position of the different groups of people.Thelast part of the paper concluded: The audience watching TV has a variety of conditions,to produce a variety of resistance meanings make the spreading of television programsso far been ineffective. Different groups take a different approach decode TV programs,and none fully decode TV programs in accordance with the expectations of theproducers. But the point of view of television programs will still be able to berecognized, the dissemination of results can be guaranteed.