Contemporary Media Industry Chain And Its Pursuit Of Synergies

The moment, due to the policy and market demand media industry reform, the formationof the special cultural information industry. Contemporary media industry chain around theservice demand in their own specific media or media production that the sum of therelationship of design to each other, interdependent industries upstream and downstream chaininstalled. The synergies of the media is in the media production process, through internal andexternal integration, optimization, and to overall enhancements with the lowest cost, thedevelopment of economies of scope, economies of scale and internal optimization of themedia industry. Media industry chain due to its special utility property, the current mediaindustry mainly in the production lateral separation media industry chain is artificiallyinterrupt the chain and not solely on the basis of the feedback loop of the market development.Therefore, to the pursuit of synergies from the external and internal reform. External need tostart from the development of the industrial chain horizontal, vertical, mixed, fan extensionand integration. In this process, the media industry there is a misunderstanding of the Groupof blind development of all media, the media property is ignored three questions. Inherent toget rid of the management of their own array should be done from the control andmanagement to the transformation of management by objectives, advocates collaborativeinnovation within the media to form an organic whole, and by no means to engage the innerworkings of external and internal staff identity diversified, the implementation of the systemmanage and optimize the human environment. The media industry chain to do external andinternal reforms in order to complete the pursuit of synergies.