The Dilemma Research Of LBS In China From The Perspective Of Cross-Cultural Communication

"Qie ke" in Chinese, born from Foursquare in US, is a group of interest to instant recording life track by using geographical positioning technology of urban trendsetter through the mobile internet terminal in order to achieve the social objective and business development objective to share information. Qie ke is an exotic culture that copied from the U.S.. It can’t make such a prosperity without its native culture. Imitating foreign development model, however, has never been able to lead a successful road out of a Chinese characteristics. Domestic LBS has remained at the stage of simple imitation of the American Foursquare and lacking of application, which leads a sharp decrease in amount of users and declining interests.The thesis reviews the history of LBS form its spring up and success in USA to its growing up in China. After all, the thesis believes that LBS can get rid of these difficulties and it would be a good future of LBS. In the process of researching, the thesis analyses the problem of LBS in China and then gives some suggestion for these problems from the vision of cross-cultural. Domestic LBS has to get to know this kind of cultural difference to communicate successfully. Localization LBS-culture combined with the traditional culture is the strategy when facing the cross-cultural communication of LBS to keep a state of harmony among different cultures.