Study On The Users’ Reading Preferences On Content Platform Websites

With the development of Internet technology and the arrival of the information age,this will lead to the changes sweeping the social, political, economic, and all aspects ofour lives. To spread the culture is the most important task of the publishing industry, anddigital publishing has become new keywords to the publishing industry. Publishingindustry website become increasingly prominent as a content platform. But due to theshort history of the development, understanding is not deep enough and other reasons,the site platform role is far from being the greatest degree of play. On the other hand, withthe emergence of new media, computers, mobile phones, handheld readers, tablet PCs,etc. are gradually replacing the traditional reading, for their highly interactive features, andbecome a national reading way.I believe that there should be a positive interactive relationship between the websiteconstruction of publishing industry platform and preferences of the user to read. On theone hand, the well-built publishing industry website platform is not only attractive to users,but also appropriate to guide the user to read the good contents which will improve thequality of citizens. The other hand, through good interaction mechanism, the publishingindustry platform website receives timely feedback from the user and understands theneeds of the user, thereby provide the desired content. After feedback and reconstruction,harmony between the contents of the website of the publishing industry platform andusers’ needs will be built and the website of the publishing industry platform will be able toplay the biggest role.This paper will analysis users’ reading preferences on the basis of the development ofthe content platform website, user is taken as the starting point to analyze the user’sreading preferences, and then analysis what kind of services they can provide. Ultimately,make a further proposal for construction.