Research Status On The Digital Publication Of Reader’s Publishing Group

With the development of digital technology, digital publication has gradully become a new favorite in the current publishing industry. Traditional publishing house have increasingly deepened their understanding toward digital publication, starting to emphasize on their own digital transformation. This essay takes reader’s publishing group which used to create "circulation miracles" and successfully forge "a new business card" of the western culture under digital publication environment as an example, analyzing and discussing some of its current situation uner digital publication environment, such as research and development of terminal reading, cloud library online, the advance of animation and television industry, the construction of audio library and the framework of profit model,etc and analyzing some issues about content and profit model,at the same time,offering some reference for the future development of reader’s publishing group.