The Study Of Contemporary Chinese Tv Entertainment Program Gender Consciousness

For a long time, Chinese TV media is the tool of propaganda and education, the function ofentertainment in a subordinate position, or even is ignored. With the development of socialpolitics, economy and culture, TV media from the traditional preaching to the serious leisureentertainment, TV media has long been neglected "the entertainment" the function is a newawareness and attention. Today, China’s TV entertainment "everywhere","ever-present", thebreadth and popularity reached unprecedented levels, to meet the spiritual and cultural graduallybecome the main way of life. TV entertainment has not only changed the way people receiveinformation habits, but also for the general public and cultural traditions, ideas, genderconsciousness and value judgments and other aspects have a significant impact.Human society is composed of men and women, gender throughout the development ofhuman history has always been, gender issues in any society can not escape the most importantissue. However, when we use the gender perspective to look at our current televisionentertainment, you will find a series of questions, For example, in television production in themale is still dominant position; strengthen social differences between men and women,demeaning social status of women; attention to gender imbalance and one-sidedness; women areoften placed in the male audience of the "gaze" below; Women phenomena such as the image ofthe spectacle. These in addition to the impact of competition by television commercials, but alsowith the public gender consciousness, lack of proper awareness about gender. Therefore, it wouldbe necessary to reflect awareness of gender awareness, inclusion of television entertainmentprograms in gender studies, through broadcast television entertainment, passing healthier, equaland harmonious sex philosophy and culture, in order to build men and women equality of thesexes and harmonious social and cultural life provide a reference.The thesis is divided into six parts:The introduction part, defines the research mainly introduces the origin, literature review,research methods and perspectives and TV entertainment programs.The first chapter, TV entertainment gender awareness causes. The formation of televisionentertainment main reasons include: dissemination of feminist theory; mass communicationmode conversion; public awareness of gender.Chapter II, gender consciousness development of Chinese TV entertainment programs.To sort out gender awareness in the course of development of China’s television entertainment anglefrom the longitudinal historical development will be divided into three stages, TV Entertainmentgender awareness infancy; development of television entertainment gender awareness; televisionentertainment sex sense of maturity.Chapter III, TV entertainment gender performance. First, to create gender-based brandprogram. Specific performance:"Gender" tendency of television entertainment; televisionentertainment programs designed specifically for women or men; gender-centered values.Second, pay attention to the gender connotation program workflow settings. Take "Happy Camp"and "You Are the One" for example, analyzing how television entertainment programs set genderelement in the process, reflecting the gender awareness. Third, the manufacture of hot spots ongender. This kind of "sex hot spots" include: the female body as a selling point, advocatingfemale body beauty; women in the form of pornography; manufacture gender sensitive topic;gender cross-dressing as a gimmick, manufacturing figures and other topics.Chapter IV, TV Entertainment gender awareness of social values. TV entertainment genderawareness of the value and significance of research, specific performance: the dissemination ofhealth conducive to gender concepts; helps to promote the recognition of marginalized groups;help relieve the pressure of modern life.Chapter V, TV entertainment problems of gender awareness.China’s current televisionentertainment development of gender consciousness there are many problems, as follows: theratings supremacy and gender spectacle; patriarchy Center and stereotyped gender roles; thoughtthe lack of knowledge and the loss of human care and so on.Epilogue: Gender awareness development proposals.