| Nowadays, in the so called "information age" of modern society, mass media develops so fast that it is penetrating into all aspects of social life. It let people know the world them live, and at the same time, people get access to know the view about some thing that most people hold. Fast interaction of cyber world accelerated this process.At the same time we see, the Internet has developed its numerous network news channel in a speed, convenience and interactive way. More and more people have conducted network media as an important source to get access to news, especially the teenagers who grow up with the network.However, it has found that the conformity phenomenon of network news has become increasingly obvious, mainly performances in these aspects:buzz words are everywhere in the network news; the aesthetic tendency of people goes with the stream; news paste has prevailed and network news changed with people’s reaction.The conformity phenomenon will bring a lot of negative effects like the accuracy of language vocabulary used by network news will decline that affects the quality of network news. Secondly, it will cause the prejudice of society and make the network news tends to entertainment-oriented. Moreover, the network news released is always superficial instead of profundity as it made the news website abandoned its personalization.Studied from the perspective of communication psychology and combined with communication, psychology and sociology, consulting related studies at home and abroad, based on the news channel of mainstream web portals like Tencent, Sina and Sohu as research object. Using the data statistical analysis, it summarized the expressive type of conformity phenomenon of network news, analyzed the negative effects, and discussed the underlying cause of its occurrence from the angel of gate-keeper, audiences and environment. The study showed that the reason is complicated in many factors like network news editor, audiences, news of environmental, and the current system and evaluation system. All these varies reason has caused the conformity of network news.The purpose of this study aimed at point out the importance of constructing rational guide mechanism of network news and discussed how to do it in detail. The key part lies in increasing the Medium Psychological Quality of the network news spread recipients. As the fourth media, Internet plays an important role in news transmission and the conformity phenomenon should cause the attention of researchers. It needed to analyze the effects of emergence and the dynamic factor of the development, and research the solution to avoid the negative effects. |
PDF Full Text Request